Founders Drop 001 · first 500 sets · reserve yours before launch
The complete set Founded by Belle

Five things.
That's the routine.

One set of genuinely good essentials for young skin. We picked the five, kept the steps short, and left out everything you do not need.

$79 $92 Founders price
Gentle formulas · made small · nothing you don't need
The Five by ISAbelle: lip oil, tinted balm, cream blush, highlighter and face mist in warm neutral tones
Gentle on young skin
Clean ingredients
Parent-backed
Cruelty-free, always
Made in small batches
The Five

One set. Everything you actually reach for.

Lip, cheek and glow, the way you really start. Each one earns its place. No filler, no fifty shades to overthink.

GlossBomb lip oil
01

GlossBomb

Lip oil · shine + care

A cushiony, high-shine lip oil that feels like nothing and leaves your lips soft. The one you reach for every single day.

Warm nude that flatters everyone.
Tinted lip balm
02

Tinted Balm

Tinted lip balm

A sheer wash of color and real comfort. The first makeup that does not feel like makeup, perfect for school and everywhere else.

Vanilla · Cherry · Berry
RoseyGlow cream blush
03

RoseyGlow

Cream blush

A blendable flush that looks like you, but glowier. Two finger-taps and you are done. Dewy, never cakey.

One warm rose that works on every tone.
Pixie Dust highlighter
04

Pixie Dust

Soft highlighter

A whisper of glow on the high points. Glass-skin sheen, not glitter. The grown-up way to catch the light.

Warm champagne pearl.
SunnyDays daily face mist
05

SunnyDays

Daily face mist

A hydrating finish that melts everything together and keeps it fresh all day. The full stop on your two-minute routine.

Light, weightless, barely-there scent.
Why only five
The shelf does not need to be full. It needs to be right.

Fewer, better

The big brands sell you a routine of fifteen things. We pick five you will actually use, and make each one worth keeping.

Gentle on purpose

Skin-kind formulas with no harsh actives and no anti-aging pressure. Made for young skin, not borrowed from grown-ups.

Honest, and watched over

Parent-backed, fully transparent, cruelty-free. Real faces, real light, real beginners. Confidence over perfection.

The two-minute routine

Get ready, not overwhelmed.

Five steps, two minutes, out the door. This is the whole thing.

01

Mist

One spray of SunnyDays to start fresh.

02

Cheek

Two taps of RoseyGlow, blend up.

03

Glow

A touch of Pixie Dust on the high points.

04

Lip

Tinted Balm, or layer GlossBomb on top.

05

Set

One more mist to melt it together.

That is it. No brushes, no tutorial, no pressure.
RoseyGlow cream blush from the ISAbelle set
From Belle, the founder
"I am the person this is for. I wanted makeup that was gentle, simple, and actually good, so I made the five things I would actually use, and left out everything I would not."
Belle · Founder of ISAbelle
The promise

Made gentle. Made honest.

Skin-kind formulas

Designed for young skin. No harsh actives, no anti-aging actives you do not need, fragrance kept minimal and gentle.

Cruelty-free, always

Never tested on animals. We hold our suppliers to the same standard, and we will keep it that way.

Full transparency

Every ingredient listed, in plain language. If we would not put it on our own faces, it is not in the set.

Parent-backed

Founded by a teen, kept honest by grown-ups. Made for real beginners, with real care behind it.

Good questions

Everything you might be wondering.

Who is ISAbelle for? +

Beginners, mostly. If you are just starting with makeup and want a few gentle, genuinely good things instead of a confusing shelf, this is for you. It is loved by teens and by anyone who wants simple.

Why is it sold as one set? +

Because the five work together. Buying the set means you get the whole routine, at the founders price, without overthinking which shade or which product. Individual pieces will follow after the drop.

Are the formulas gentle and safe? +

Yes. Everything is made for young skin, skin-kind, cruelty-free, and fully transparent on ingredients. No harsh actives, no anti-aging pressure.

What does the set cost? +

The Five is $79 at the founders price (a saving over buying the pieces separately). Reserving on the list locks in that price before the Founders Drop.

When does it ship? +

The Founders Drop is limited to the first 500 sets. Join the list and you will be first to know the date, first to reserve, and first to receive.

Founders Drop 001

Reserve your Five.

Join the list to lock the $79 founders price, vote on shades, and be first when the drop opens. No spam, ever.

ISAbelle

Be your own kind of beauty · made with care in Tucson, AZ · © 2026
Questions? rory@thebestway.tv

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The Five · $79
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