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05 · MARKETING PLAN

Single-level. No HOA. R-2 zoning. Two miles to DMAFB.

The first twelve words of the MLS lead are load-bearing for the VA and FHA archetypes.

HERO SHOT

Street view of 7800 E Joshua Place.

7800 E Joshua Place street view

Walk-through preview. Anthony Muse pro shoot scheduled. This photo updates at go-live.

WHO BUYS THIS HOUSE

Four archetypes. Each gets its own hook.

PRIMARY

Military PCS buyer via DMAFB

VA eligible. PCS orders incoming. BAH for an E-6 in Tucson covers a $270K mortgage payment. 2 to 3 miles to the main gate. No HOA means no restriction on vehicles, pets, or equipment storage.

"Single-level, 4 beds, no HOA. Two miles to the gate. Your BAH covers it."

SECONDARY

FHA first-time buyer

Priced out of NE Tucson. 3.5% down on $270K is under $10K. Southeast Tucson is their price range. Lincoln Park under 1 mile, TUSD schools, growing Houghton corridor.

"Under $10K to move in. Single-level. R-2 zoning means you can add a unit later."

TERTIARY

Investor or house-hacker

R-2 zoning allows an ADU or duplex under Jan 2026 AZ law. No HOA. Repair HVAC, add an ADU, and the cap rate pencils. DMAFB creates durable rental demand year-round.

"R-2 lot, no HOA, DMAFB demand. Repair and add a unit. The math works."

FOURTH

Downsizer or retiree

Single-level is the primary draw. Low property taxes, low maintenance, no HOA fees. Lincoln Park under 1 mile for walking and biking. Affordable Tucson lifestyle.

"One floor, no stairs, no HOA. Lincoln Park around the corner."

PHOTOGRAPHY

Anthony Muse shoots every LPR listing.

  • Front elevation, multiple angles.
  • All four interior rooms plus kitchen, baths, garage.
  • Lot and yard context.
  • Neighborhood map markers: Lincoln Park, DMAFB corridor.
  • No twilight pass needed for this price point. Standard MLS set only.

INTAKE TO MLS TIMELINE

Seven steps from signed to sold.

01 · NOW

Live on MLS 22616025 (Active). Address indexed. Buyer archetypes primed. Pre-foreclosure timeline active.

02 · PHOTO DAY

Anthony Muse shoots. Front elevation, interior, lot, neighborhood context. One eye, one grade. Gallery replaces placeholders here.

03 · SHOWINGS

Showings open. Hub linked from the ShowingTime profile. Driving buyer demand on VA and FHA.

04 · MLS GO-LIVE

Full MLS input. Long Realty Smart Move syndication. Zillow, Realtor.com, Redfin all follow automatically.

05 · WEEK 1

VA buyers and FHA buyers first via targeted outreach to agents who closed near DMAFB in the last 12 months. ShowingTime open.

06 · WEEK 2

Investor outreach. ADU-eligible pitch to cash buyers and landlords with DMAFB exposure.

07 · DAY 21

Pricing review if not under contract. Velocity tier activates if urgency requires it.

OUTREACH ORDER

VA and FHA first. Portals follow.

  1. VA buyer agents: agents who closed DMAFB-adjacent in the past 12 months. Direct outreach day one.
  2. FHA buyer agents: agents active in the $250K to $290K SE Tucson band.
  3. Investor list: landlords and house-hackers with DMAFB rentals. ADU pitch.
  4. Long Realty Smart Move: internal network, all affiliated offices.
  5. Portals last: Zillow, Realtor.com, Redfin via MLS feed.

MARKET SIGNAL · 85730

Twelve months of absorption in the 85730 entry-level segment.

Foothills absorption trend — 12 monthsMonths of inventory for 85750 has compressed from five point eight to three point two six over the trailing twelve months. Anything under four months of inventory is a seller's market. The balanced band of four to six is shaded for reference.balanced band · 4–6 MoI0246JunJulAugSepOctNovDecJanFeb3.00 MoIFoothills $1M+ · months of inventory · Seller's market (under 4 MoI)
3.26 months of inventory. Anything under 4 is a seller's market. The Foothills luxury tier has tightened every month for a year. List well, photograph once, and the market does the rest. Source: Foothills 85750 Market Report, May 2026.

85730 at ~3.0 months supply is a seller’s market. The pre-foreclosure urgency is an additional close-fast driver. Average DOM 46 to 63 days; we target 30 or fewer.

DIGITAL · PRINT

Targeted to the four archetypes from day one.

  • Digital: Meta and Google to DMAFB-adjacent zip codes, VA-eligible buyers, SE Tucson first-time buyer profiles.
  • Print: Just-listed postcard to ~400 doors in Olive Grove and adjacent streets.
  • Hub URL in every caption, email, and QR.

PRESS

Cited only where it earns credibility.

RisMediaThe Enterprise WorldASREBMSN

LONG REALTY · AGENCY 76 · TUCSON

Fifteen years here. Same brokerage, same office, same work.

I started at Long Realty in 2011 and never moved. Lopez & Lopez, REALTORS® lives inside Long Realty Tucson as Agency 76 — Tana on the broker line, me on the listing line. The receipts: tenure, joint surface (mlslisting.net + longrealty.com bios), and the co-marketing record. That is the eye I bring to your house.

15 yrs
At Long Realty
$350M+
Team volume
2,000+
Team transactions
100+
Personal RE investments

NEXT STEP

Forty-five minutes. No pressure to list.

Book a walkthrough →(520) 462-6023