MARKETING PLAN · TONIGHT → MLS GO-LIVE → CLOSED

The 7-day path to MLS.

Photography Tuesday May 2 with Anthony Muse. MLS go-live Thursday May 4 or Friday May 5. Coming Soon outreach Wednesday. Public remarks lead with the four-year reno because algorithms cannot read it.

PHOTO DAY
Tue 5/02
Anthony Muse · exclusive
MLS GO-LIVE
Thu 5/04 / Fri 5/05
Coming Soon Wed
BUYER PROFILES
3
Three opening lines
DELIVERABLES
6 + Hub
Stills · Twilight · Matterport · Floor plan · Aerial · Coming Soon

SECTION 01 · THE 7-DAY TIMELINE

Tonight to live by Friday.

Listing agreement out tonight. House vacant Sunday. Cleaning and lockbox Monday. Anthony Muse Tuesday. Coming Soon Wednesday. Live by end of week.

Tonight 4/28
Listing-agreement signed
Authentisign e-signature. Photographer Anthony Muse confirmed for 5/2. Net sheet + property hub URL delivered.
Sun 4/30
Vacant
Sellers complete final move-out to Colorado. House goes vacant for shoot.
Mon 5/01
Cleaning + lockbox
LPR coordinates pro cleaning (~$300, billed direct to seller by the cleaner). Contractor lockbox installed. Keys handed off.
Tue 5/02
Anthony Muse photo day
Drone, golden-hour pool with casita in frame, kitchen, LVP flow, casita interior at AC-on, twilight if conditions support, Matterport, professional floor plan, drone aerials.
Wed 5/03
Coming Soon outreach
Agent-to-agent push with the live property hub URL. Tucson MLS Coming Soon. Buyer-agent network on the east side primed before public listing.
Thu 5/04 / Fri 5/05
MLS GO-LIVE
Tucson MLS via FlexMLS. Auto-syndicates Zillow, Realtor.com, Redfin, Long Realty national network and corporate relocation department. Public remarks lead with the four-year reno.
Day 3 · 10 post-live
First weekend
Open houses if you choose. Track showing volume + feedback. High volume + soft offers = hold. High volume + consistent objection = adjust that one item, not price.
Day 10 · 21 post-live
Calibration window
Aggressive without offer? Drop to Strategic. Strategic with offer-strong? Hold. Price changes are surgical, never panicked.

SECTION 02 · THE FULL MARKETING KIT

Anthony Muse shoots every Lopez & Lopez listing. Always Anthony.

Trained by us. The marketing kit on this listing is the complete LPR portfolio package · there is no junior photographer or discount vendor on this file. Six deliverables plus the live hub.

STILLS
Pro photography
Drone exterior framing the corner cul-de-sac. Golden-hour pool with the casita in frame. Kitchen at the breakfast bar with new SS appliances. LVP flow. Casita interior at AC-on, framed as workshop, gym, home office, or guest quarters.
TWILIGHT
Twilight set
Pool deck and exterior at dusk if conditions support. The single most-clicked image on east-side cul-de-sac listings.
3D · MATTERPORT
Matterport live walkthrough
Buyers (and out-of-state relocators in particular) walk every room from their phone before booking a showing. Filters tire-kickers, draws committed buyers.
FLOOR PLAN
Professional floor plan
Casita square footage included on the floor-plan total per the appraiser-management framing · gives buyers and appraisers the full flex-space picture.
AERIAL
Drone aerials
Corner-cul-de-sac framing showing the lot, the alley access, the dual gates, the pool, the casita, and proximity to The Loop trail and Saguaro National Park East.
HUB
Live property website
This site. Every link reconciles to verified data. Buyer agents can scan a QR code and land on the comp set, the §121 brief, or the marketing plan instantly.

SECTION 03 · LIFESTYLE CONTEXT

The Loop · Saguaro NP East · Davis-Monthan AFB · all within minutes.

The cycling-community angle is real. The Davis-Monthan relocation desk is a real buyer pool. The TUSD east-side family pool is active. Three opening lines, one home.

Lifestyle context · The Loop · Saguaro NP East · Davis-Monthan AFB · East-side cycling and relocation buyer pools
Lifestyle context · The Loop · Saguaro NP East · Davis-Monthan AFB · East-side cycling and relocation buyer pools

SECTION 04 · THREE BUYER PROFILES

Three opening lines in MLS remarks. Three different buyer pools.

We do not write generic listing copy for this house. The MLS public remarks lead with two of these profiles. The rest go in supporting bullets and rotate every showing-feedback iteration.

01
East-Side Family
Wants the 4 BR upgrade with a no-HOA backyard. Drivers: pool for the kids, TUSD school zone, quiet cul-de-sac, no deed restrictions. The pool fence stored on-site transfers · ready to re-install.
02
Remote-Work Relocator
Out-of-state couple, sees the casita as office or workshop. Drivers: casita with window-unit AC = home office, Tucson lifestyle premium, 2026 turn-key reno, Matterport walkthrough that lets them tour from out of state.
03
Cycling Community
Drawn by Loop trail access and the bike-wash setup at the carport. Drivers: The Loop 5 min, Saguaro NP East 10 min, hot-water carport faucet, casita as bike workshop with separate climate.

SECTION 05 · LISTING-COPY ANGLES

What the public remarks lead with.

The MLS public remarks lead with the four-year reno because algorithms cannot read it. Buyer agents need to. Nine angles available · two lead the remarks, the rest rotate.

  • Cash-position seller. No mortgage payoff drag. Faster, cleaner escrow.
  • 2026 turn-key. Paint inside + out. Full LVP. Updated fixtures throughout. Guest bath shower fully reglazed.
  • 4-bedroom + AC casita. Casita with window-unit AC, insulated, Murphy bed for guests. Work-from-home or cycling workshop.
  • Pool with stored fence. Pool fence is on-site, ready to re-install for buyers with kids · anchors already in ground.
  • Corner-lot cul-de-sac. Professional neighbors. Quiet street. Alley access via dual rear gates.
  • Easy access to The Loop trail (29th St) + Saguaro National Park.
  • Pool turned over with new 2023 pump. Springwell salt-free water softener owned. New 2023 HVAC. Roof refinish 2023.
  • All systems updated 2023 · 2026. Buyer's lender will love it.
  • TUSD assigned: Dunham Elementary 0.4 mi. Walking-distance K-5.

SECTION 06 · CONCESSION FRAMEWORK · THE CARROTS

Held back as carrots. We do not lead with them.

We lead with price discipline and reno depth. These four levers come out only if a buyer pool starts forming and we need a tipping push.

CASH-POSITION LEVER
No mortgage payoff drag. We can offer rate buy-down or closing-cost credit competitors with mortgage payoffs cannot match without hurting their net.
HOME WARRANTY
Cheaper than replacing the 2014 water heater pre-listing. We offer a 1-year warranty as a buyer comfort if they raise the age of the system. Tyler: "A home warranty is going to be cheaper than any kind of service or replacement."
REFRIGERATOR + W/D
Held back. If buyer asks "does the fridge stay," we test interest by saying "are you sure you don't want this?"
FURNISHED OPTIONALITY
Selected pieces can transfer if it converts an undecided remote-work relocator. Separate transaction line item · no §121 impact.

SECTION 07 · THE COMPETITIVE MOAT

The Coming Soon hub-link advantage.

“I am the only one in town that can give them something like this · and say it's coming soon, but here is what you get.”

Tyler · April 28 walkthrough · re: the live property hub URL with full data behind it