The first twelve words of the MLS lead are load-bearing for the primary archetype.
HERO SHOT
Twilight front elevation from the corner.
WHO BUYS THIS HOUSE
Three archetypes. Each gets its own hook.
PRIMARY
Multi-gen Foothills family
Buyer 48–58. Parent or in-law in the guest house. One teen still at TUSD. Local move-up or aging-parent trigger.
"Single-story, six bedrooms, two primary baths. One for you, one for whoever you love most. Detached guest house, fifty feet from the back door."
SECONDARY
Bay Area or Seattle tech relocator
Mid-career exec cashing equity. Selling $2.0–$2.6M coastal. Paying $900K–$1.1M cash plus a jumbo.
"Burnt-adobe Mediterranean. Owned solar. Gated corner at Cloud and Pantano. Five minutes to Sabino Canyon."
TERTIARY
Midwest empty-nest second-home
Couple 62–72. Chicago, Twin Cities, Detroit. October-through-April. Cash heavy. Guest house for grandkids.
"Lock the doors in April, fly back in October. Owned solar keeps the bill quiet while you are gone."
PHOTOGRAPHY
Anthony Muse shoots every LPR listing.
Twilight pass plus full sun front elevation.
Six-angle drone set capturing the lot, pool, foothills.
Every interior room including the guest house.
Pool, ramada, outdoor kitchen.
Six-covered-parking shots.
One-minute walkthrough video, Tyler narrating.
OUTREACH ORDER
Smart Move first. Sphere second. Portals last.
Long Realty Smart Move: Chicago, Seattle, Bay Area affiliates first.
Tyler's sphere: ~1,500 active CA-to-AZ buyers plus 85750/85718 saved searches.
Agent network: 40 Foothills specialists who closed comps in the last 12 months.
Portals: Zillow, Realtor.com, Redfin. Last.
SOCIAL CADENCE
Reel in 48 hours. YouTube in 7 days.
Instagram Reel first 48 hours. Highest reach for the secondary archetype.
YouTube walkthrough within 7 days. The tertiary watches before flying in.
Facebook + Long Realty share same week.
Hub URL in every caption, email, QR.
MARKET SIGNAL · FOOTHILLS $1M+
Twelve months of absorption inside the polygon.
3.26 months of inventory. Anything under 4 is a seller's market. The Foothills luxury tier has tightened every month for a year. List well, photograph once, and the market does the rest. Source: Foothills 85750 Market Report, May 2026.
DIGITAL · PRINT · OPEN HOUSE
Targeted ads. 600-door drop. Disciplined open cadence.
Digital: Meta + Google to 85750 / 85718 + CA-relocation profile.
Print: Just-listed postcard to ~600 doors across Sabino Vista, Cimarron Foothills, Sabino Mountain.
Broker preview: Long Realty agents only, day before go-live.
Public open: First weekend, Sat + Sun, 11am–2pm.
Week 2+: By appointment.
Day 21 reset: Pricing review if not under contract.
Fifteen years here. Same brokerage, same office, same work.
I started at Long Realty in 2011 and never moved. Lopez & Lopez, REALTORS® lives inside Long Realty Tucson as Agency 76. Tana on the broker line, me on the listing line. The receipts: tenure, joint surface (mlslisting.net + longrealty.com bios), and the co-marketing record. That is the eye I bring to your house.
