Lopez & Lopez, REALTORS® · Long Realty Company
9181 E Sugar SumacPre-Listing Brief · Roe
Section 07 · Marketing Plan

Three levers, twenty-one days, ten angles

Photography. Distribution. Narrative. Each one tuned to the cohort that actually buys 4BR homes with pools in Vail USD · and built around your assumable 3.9% solar as a buyer feature.

What I control between signing and contract

Lever 1 · Photography
Anthony Muse

Same photographer on every Lopez & Lopez listing. Booked within 72 hours of signing. Drone for the pool + lot, twilight if the elevation supports it, Cubicasa floor plan, 60-second walkthrough video. No subcontracting, no cell-phone listings, no MLS-default flash work.

Lever 2 · Distribution
MLS + Platinum + Portals

FlexMLS goes live first (status: DELAYED → Active on Mon 5/18 at 10 AM). Long Realty Platinum global network syndicates 24h after. Zillow / Realtor.com / Redfin / LongRealty.com / TylerLopez.MLSListing.net feeds match. BoldTrail/kvCORE drip activates against the Tucson buyer base.

Lever 3 · Narrative
Vail USD + Pool + Solar @ 3.9%

Headline copy lands the Vail USD school catchment first, then the assumable solar at 3.9% (rare, market-distinguishing), then the pool (none in the closed small-home cluster), then the gated section.

From signing to MLS go-live in 10 days

DayActionOwner
Mon · 5/4Listing signed · walk-through complete · repair list captured · vendor lineup dispatchedTyler · Mike & Heather
Tue · 5/5Paperwork to broker · MLS Input Form drafted · sign ordered · Anthony Muse confirmedTyler · Jeff Morris
Thu · 5/7 · 6:30am · 12pmRoofsavers roof inspection · Ron Holtz pool oleander root extraction + chemical killRoofsavers · Ron Holtz
Fri · Mon · 5/8 · 5/11Jose Castillo full pass (paint, electrical, doors, appliances) · cabinet vendor · Mario Munoz haulJose · cabinet vendor · Mario
Tue · 5/12Carpet installed · entry sconces in · paint cured · deep cleanHeather’s vendors
Wed · 5/13Anthony Muse on site · drone, interior, twilight on the pool · 60-second walk-through videoAnthony Muse
Thu · 5/14Photos delivered & retouched · sign installed · marketing kit assembled (flyer, IG, FB, YouTube short, email blast)Anthony · Tyler · Kember
Mon · 5/18 · 10 AMMLS GO LIVE · email blast 10:30 · IG/FB at 11 · syndication fires to Zillow / Redfin / RealtorTyler · Kember
Day 14 · 6/1Activity check-in: showings, online views, offer signalsTyler
Day 21 · 6/8First strategy review: hold or adjust (photos first, copy second, price third)Tyler · Mike & Heather

The buyer-facing narrative deck

Headlines I’ll lead with across MLS, social, email, and showing flyers. Each one solves a different buyer’s search problem.

01 · School-First

Vail USD: Desert Willow K-5 + Desert Sky 6-8 + Vail HS 9-12. The single most-searched school filter on the south-east side.

02 · Pool & Lot

In-ground 450 sqft conventional pool. Block-fenced. No comp in the closed small-home cohort matches this.

03 · Solar @ 3.9% Assumable

A 3.9% Dividend solar loan in a 9% world. ~16,623 kWh/yr. The buyer assumes and saves $15-20K over loan life vs. financing fresh.

04 · Family-Ready Layout

4BR / 2BA · 2,055 sqft · gated section. Maps to the relocating-family buyer needing separation between common space and bedrooms.

05 · Same-Street Anchor

Two doors down · 9005 E Sugar Sumac · under contract at $429,900. Buyers see the cluster, not the single home.

06 · Move-In Ready

Refrigerated air zoned. Natural gas. Two-car garage. Fiber internet available. All systems documented in the SPDS.

07 · Low Carrying Cost

HOA $39.93 quarterly. 2025 property tax $2,866. Solar offsets ~$2,500-$3,350/yr in TEP charges.

08 · Gated Community

Inside the gated section of Silver Pass Phase III. Walking trails. Sidewalks. Athletic facilities. Jogging/bike path.

09 · Builder Pedigree

Del Webb Coventry Homes 1996 build. Bones, framing, and floor plan that a 2020s tract home can’t replicate at this size.

10 · Davis Monthan Adjacent

Five-minute drive to DM. Ten minutes to downtown Tucson. The built-in military buyer pool sees this listing in the BAH search filter.