30-DAY MARKETING PLAN · TARA BURKE

One photographer. Four audiences. Thirty days.

The renovation and the same-building anchor do most of the work. Our job is to make sure the right buyer pool sees the property, on the right channels, with the right story, in the right window.

PHOTOGRAPHER
Anthony Muse
post-signing only
WINDOW
30 DAYS
Day 0 → Day 30
COMMISSION
6%
3% listing + 3% buyer agent
OPEN HOUSES
SAT + SUN
neighbor postcards · 200-unit + 2 blocks

SECTION 01 · THE MARKETING SPINE

Four cards. The whole plan, before the details.

Photography. Audience targeting. Distribution. Optionality. Every other component in this brief lives under one of these four. Get the spine right and the rest follows.

01
PHOTOGRAPHY
Anthony Muse · post-signing only
Same architectural-quality photographer Tyler uses on every listing. Booked the moment the listing agreement is signed.
WHY IT MATTERS
Architectural-quality photography at a sub-$150K price point is uncommon. The reno deserves the same lens that shoots the $1M Catalina Foothills work.
WHAT WE SHIP
Photo day · drone exterior · 25 hero stills · floorplan render · short Reels-ready cuts
02
AUDIENCE TARGETING
Four buyer pools · ranked by likelihood to close
Investor pool, first-time buyer, snowbird singles, contractor-flipper. Each gets a different headline, channel mix, and net-math story.
WHY IT MATTERS
A 1BR Ridge 22 condo is not a single-buyer property. The renovation widens the net; the price band keeps it tight. We chase four pools because four pools genuinely fit.
WHAT WE SHIP
Audience-specific copy variants · channel-by-channel send schedule · investor-net math published openly
03
DISTRIBUTION
MLS · syndication · social · neighborhood
FlexMLS at go-live. Long Realty syndication. Zillow, Redfin, Realtor.com, Trulia. Boldtrail farm pulls. Facebook Marketplace and a single-property Instagram reel. Postcards to the 200-unit complex and two surrounding blocks.
WHY IT MATTERS
Buyers source listings everywhere. We ship everywhere. The neighbor postcards are the high-yield play other agents skip.
WHAT WE SHIP
Twelve distribution surfaces live by Day 3 · weekly performance pull · QR signage at the property and at the open house
04
OPTIONALITY
Listing without burning the contractor relationship
The contractor private-sale offer remains live. We list with a right-fit clause: if Tara takes the contractor offer, the listing exits cleanly. No hostage pricing.
WHY IT MATTERS
A listing should compete on value, not on signing pressure. The contractor is already in dialogue with Tara; listing-side gives that conversation a real, comparable bid path.
WHAT WE SHIP
Right-fit cancellation clause in the listing agreement · transparent net-comparison delivered to Tara before any signature

SECTION 02 · THE FOUR AUDIENCES

Four buyer pools. Four channel mixes. Four different stories.

A 1BR Ridge 22 condo with a 2024 renovation and a furnished investor-pool profile is not a single-buyer property. We chase four pools because four pools genuinely fit. The story changes per pool; the property does not.

AUDIENCE 01
Investor pool
1BR turn-key STR-eligible. DMAFB transient demand and U of A students/staff drive nightly-rate absorption.
CHANNELS
  • ·FlexMLS investor flag
  • ·Crexi (small-balance investors)
  • ·Boldtrail farm pulls (active investor list)
  • ·Facebook Marketplace · investor groups
AUDIENCE 02
First-time buyer
Sub-$130K east-side entry. Bus line at the corner, bike trail at the door, schools within walking distance.
CHANNELS
  • ·Zillow + Realtor.com syndication
  • ·Redfin + Trulia
  • ·Long Realty website (front-page placement)
  • ·Instagram single-property reel
AUDIENCE 03
Snowbird singles
Low-maintenance HOA-included utilities. Two pools, two spas, west pool heated. Lock-and-leave profile.
CHANNELS
  • ·Long Realty out-of-state network
  • ·Boldtrail snowbird farm
  • ·Direct mail to NW-region zip codes
  • ·Realtor.com seasonal-buyer filter
AUDIENCE 04
Contractor / flipper pool
Already in dialogue with Tara. Listing-side gives this pool a competitive bid path against the existing private-sale conversation.
CHANNELS
  • ·Direct outreach to Tucson east-side flipper list
  • ·Crexi small-balance investor
  • ·Off-MLS investor email blast
  • ·Listing-side parity with current contractor offer

SECTION 03 · THE 30-DAY TIMELINE

From list-live to decision point in 30 days.

Five milestones. Each has a defined trigger and a defined ship. If activity is strong we hold the line. If activity is soft we adjust the one item not the price (staging, copy, photo set, channel mix) before any reduction conversation.

DAY 0
List goes live
MLS · IDX · Long Realty · Boldtrail
DAY 1–3
Anthony Muse photo day
Syndicated to Zillow · Redfin · Realtor.com · Trulia
DAY 7
Open house weekend #1
Saturday + Sunday · neighbor postcards · 200-unit complex + 2 blocks
DAY 14–21
Mid-listing audit
Activity check · adjust the one item not the price if soft
DAY 28–30
Decision point
Accepted offer or relist-strategy review

SECTION 04 · THE NINE MARKETING ANGLES

Nine lead lines. Every piece of marketing pulls from one.

Headlines, social captions, postcards, emails, MLS remarks, open-house signage. All pull from one of the nine. Consistency wins; variation for variation's sake confuses the buyer.

ANGLE 01
Renovated 2024 · move-in ready
ANGLE 02
Same-building $159,000 close · anchor proof
ANGLE 03
HOA covers water + trash + 2 pools + 2 spas · rare at this price
ANGLE 04
Walking distance to Dietz K-8 · 1 mile to Palo Verde Magnet HS
ANGLE 05
5 minutes to DMAFB · bus line at the corner · 12 minutes to U of A
ANGLE 06
Furnished investor profile · STR-eligible at U of A doorstep
ANGLE 07
Cathedral ceilings · no neighbor above
ANGLE 08
Assigned covered parking (#77)
ANGLE 09
Three-path pricing transparency · investor net math published

SECTION 05 · PHOTOGRAPHY & FURNITURE

The lens that does the listing's heaviest lifting.

Photo quality at this price band is uncommon, and that uncommonness is the lever. The furniture decision is the second lever; we let the buyer pool dictate the answer rather than locking the seller in early.

PHOTOGRAPHER
Anthony Muse

The same media partner Tyler uses on every listing. Architectural quality at a sub-$150K price point is uncommon. Most agents skip the spend at this band, then wonder why DOM stretches. The reno deserves the lens.

FURNITURE OPTIONALITY
Furniture conveys, on the right offer.

Furniture may convey on a separate bill of sale to a full-price offer. The investor pool gets the turn-key narrative; the first-time buyer gets the option to take it or leave it. Two pools, one property, no friction at the negotiation table.

SECTION 06 · DISTRIBUTION CHANNELS

Twelve surfaces. Live by Day 3.

Buyers source listings everywhere. We ship everywhere. The neighbor postcard is the high-yield play other agents skip; the welcometo-* hub is the part of the package the buyer's agent shares with the buyer to close the loop.

SURFACE 01
FlexMLS
SURFACE 02
Long Realty syndication
SURFACE 03
Zillow
SURFACE 04
Redfin
SURFACE 05
Realtor.com
SURFACE 06
Trulia
SURFACE 07
Boldtrail farm pulls
SURFACE 08
Facebook Marketplace
SURFACE 09
Instagram (single-property reel)
SURFACE 10
Neighbor postcards (200-unit + 2 blocks)
SURFACE 11
Open-house QR signage
SURFACE 12
welcometo-7668-22nd-77 hub

SECTION 07 · COMMISSION & RIGHT-FIT CLAUSE

The structure that makes the listing agreement worth signing.

Commission is standard for the price band; the right-fit clause is the part that earns trust. Listing agreements should be easy to sign and easy to walk away from when the relationship is built right.

COMMISSION
6%
3% listing + 3% buyer agent

Standard for the price band. Negotiable nothing. The buyer-side split is what brings every Tucson east-side buyer agent through the door; cutting it punishes the listing, not the seller.

RIGHT-FIT CLAUSE
If any of the Five Promises slips, you fire us same-day, no kill fee.

Listing agreements are easy to sign and easy to walk away from when the relationship is built right. The right-fit clause makes the agreement worth signing in the first place. Full text on /promises.

WHERE THE PLAN LANDS

Marketing is the lever. Pricing is the test. We do both with discipline.

The pricing math points at Clean Sale $159,900 — Tyler's call from the 2026-05-06 consultation, the price that pulls the right buyer without a closing-cost or repair shakedown. Test Market at $150,000 walks the upper edge below the $150K ceiling with planned reductions (full math on /paths). The marketing plan above is what gets Tara to that number with a serious offer in hand inside the 30-day window. The Five Promises on /promises are the standard we hold ourselves to while we run it.

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Tyler Lopez · (520) 462-6023 · owner@mlslisting.net