TNA field notes · Eight weeks of practice

One useful move.
Every week.

A short read. A clear example. Something you can finish before the next room.

Start with the introduction ↗
01
Protect the Handoff

Finish the introduction.

The handoff is a beginning. Give it a person, a next action, and a time.

02
Easy to Refer

Give the room a client it can recognize.

A situation is easier to remember than a list of everything you do.

03
Work the Room

Be easy to contact.

A good introduction should not end at an old email address.

04
Backsolve the Money

Know what the next customer is worth.

Use your own costs, capacity, and conversion to understand the work ahead.

05
The 3 · 1 · 1 Rule

What happened after we met?

A small update can take a large question off someone else’s mind.

06
Build a repeatable habit

Choose a tool for one job.

Start with the task you keep avoiding. Decide what a tool must make easier.

07
Work the Room

Give thanks without an ask.

Name the specific thing someone did. Let the appreciation stand on its own.

08
The 3 · 1 · 1 Rule

Build next month’s introductions.

Arrive with a clear request and a useful understanding of someone else’s work.

Make room for the habit

Put the week
on your calendar.

All eight notes are ready to read. Set aside one short block each week and work through them at your pace.

Choose a Tucson time. Eight weekly, 30-minute events, with a reminder 15 minutes before. Your calendar controls notifications. TNA does not send an email or invite anyone.

Backsolve the Money · A planning illustration

Give the goal
some working numbers.

Replace the example with your own assumptions. Contribution is revenue less direct costs, before fixed overhead and taxes.

4completed jobs
16qualified opportunities at this assumed rate

Illustration only. Conversion is uncertain and actual results vary. Account for your capacity and sales cycle. This is not a revenue forecast or earnings promise.

Tools that earn their place

Start with the job.

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